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NJ Local Raw Honey
About EcoBee Supply
EcoBee Supply is a progressive product and service supplier in the beekeeping industry located in Morristown, NJ. At the heart of their mission is increasing public awareness of the agricultural importance of honey bees and promoting their conservation.
Increasing EcoBee supply's traffic & engagement through their website.
Redesign the website to improve the branding and product presentation
Sole UX/UI Designer
1.1 Heuristic Evaluation
I conducted a heuristic evaluation of the current website across three devices. Mobile, tablet, and desktop.
The layout of the website makes it difficult to showcase the right products to customers
The visual design of the website does not reflect the company's vision
Not enough information on products to make an informed purchasing decision
1.2 Competitive Analysis
I also conducted a competitive analysis on 3 direct competitors. I identified what a clear layout and creative branding should look like.
3/3 of competitors had shop & best sellers on the homepage
3/3 of competitors communicated their brand mission through about us/messaging
2/3 competitors had CTA's linking to additional products
2.1 High-level Concepts
I began ideating through a few iterations of low-fidelity wireframes.
Focused on Bulk Honey Offering
Focused on product & information
Focused on shop
I decided on concept 2 since one of the main goals was to improve customer engagement and provide the right information on EcoBee's best sellers & what products/services they offer.
2.2 Responsive Design
Wireframes for mobile & tablet were also created to ensure components were the same size across devices.
3.1 Style Guide
To ensure consistency across different devices and screens, I developed a style guide to match the current EcoBee Supply logo & branding. This made it easier for me to design colors, fonts, and sizing for components.
3.2 Hi-Fidelity Designs
With the style guide set and approved by the client, I started working on designing the final mockups. The client wanted to keep a simple and minimalist style with the website.
I created web and mobile prototypes to use during usability testing.
EcoBee Supply Desktop Prototype
EcoBee Supply Mobile Prototype
4.2 - User Testing Plan
Conduct a moderated study to see if users can navigate through the Ecobee supply easily and if they are able to find the information they need clearly. The goal is to learn about EcoBee Supply as a potential customer.
4.3 - User Testing Results
Participants were able to successfully form a purchasing opinion on the products
Low user error rate
High satisfaction rates w/ overall website experience (navigation, visual design)
5.1 Looking Back
I was able to help a local New Jersey honey company increase 30% traffic volume, 13% increase in sales, and an increase in returning users by 21%. I also helped customers find information more easily on the website. I'm glad I could help create a positive and lasting impact on their brand image which will aid them in achieving their mission.
5.2 Looking Ahead
I realized for this project that I was limited in helping this small business with the implementation of the design due to a gap in coding knowledge. This inspired me to take the next step towards expanding my skillset! I'll be tackling HTML so that I can further help my clients down the line!
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